WFE, MKF & Goal 17

WFE, MKF and Goal 17 partnership announcement.


Women’s Football Education, Miss Kick Foundation and Goal 17 are proud to announce a ground-breaking mentoring partnership aimed at levelling the playing field for female footballers.  

We recognize that many footballers work with a range of specialists during their professional playing careers, and the importance of ensuring similar levels of support and advice are available to all players through each stage of their careers is vital. This mentoring programme will see leading football stars from the men’s and women’s game, mentor ambitious junior female players over a 6-month period. The programme will engage with 15 female and 5 male mentors and is designed to enable Mentors and Mentees to better understand both themselves as individuals, players and the goals and achievements they wish to accomplish. The rationale behind including men within a female focused programme is to enable mentees to explore the diversity gender presents within football with a view of bridging the gap through a mutual understanding and shared knowledge of experiences.

Women’s Football Education (“WFE”) are acutely aware of the disparity in the opportunities available to female players compared to their male counterparts. And consequently, WFE is dedicated to narrowing this gap and striving for equality. By teaming up with the award-winning, and Forbes accredited mentoring organisation, Goal 17 to deliver the programme, and the support of the Miss Kick Foundation in connecting mentors to younger mentees in the game, we will collectively have greater opportunity to make a difference in the football sector.

20 high profile players from the Premiership, WSL and men’s and women’s Championships have committed to this initiative and will be paired up with 20 ambitious up and coming future stars of the game. In addition, all mentors will be given the opportunity to enrol in a university to achieve the highest university qualification for mentoring within England from Oxford Brookes University. Some of the mentors already onboard include:

·         Demi Stokes (Man City)

·         Martha Thomas (Man United)

·         Jen Beattie (Arsenal)

·         Christie Murray (Birmingham)

·         Abbi Grant (Leicester)

·         Jane Ross (Rangers)

·         Jamie-Lee Napier (London Lionesses)

·         Ruesha Littlejohn (Aston Villa)

·         Jack Butland (Crystal Palace)

·         Willy Cabellero (former Chelsea)

·         Daniel Bachmann (Watford)

·         Kevin Ellison (Newport)

·         Matthew Pennington (Shrewsbury Town)

·         Natasha Dowie (Reading)

·         Rosie Kmita (Watford)  

·         Claudia Walker (West Ham United)

Catherine Forshaw, Sports Lawyer at Brabners and WFE Head of Mentoring and Trustee said:

“This mentoring programme is a unique opportunity for players to bridge the gap and build a more inclusive game. We have been so impressed by the positivity and support from players to get involved and are excited to launch this programme in collaboration with the Miss Kick Foundation and Goal 17.”

Danielle Bamber, Wealth Manager at Tilney and WFE Co-Founder and Trustee said:

“This first of its kind mentoring scheme will help to promote more equality in football and assist younger male and female players. The up take from players has been fantastic and I’m really excited for this initiative to kick off. We are currently seeking a partner that has the same goals as us in terms of bridging the gap in football to sponsor the programme”.

Nicky Affleck, Chief Executive at the Miss Kick Foundation said:

“The Miss Kick Foundation are extremely proud and excited to be teaming up with WFE and Goal 17 to bring this ground-breaking mentoring programme to life. We believe football is for everyone and this programme, we believe will empower more young female players to better understand the opportunities available to them, both off and off the pitch.”

Christie Murray, Birmingham City Captain and Scotland International player said:

“I’m excited to be part of this first of a kind mentoring scheme to provide guidance and support to young aspiring players in the game. We are also on the lookout for potential sponsors and partners that have a similar vision as us to empower female athletes and provide them the support and platform to excel.”

Process for applications will open week commencing Monday the 17th January 2022.

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