Meet The Team

Meet The Team



Nicky Affleck is an award-winning leader with repeated success in driving strategic partnerships and delivering transformational change in the charity, grassroots, and youth sport sectors. 

Her career started in education and sport development and continued to gain momentum when she joined the London Youth Games Foundation in 2011. Between 2011 and 2019, Nicky played an integral part in the organisation’s success; delivering opportunities for 125 000 young people to take part in sport annually in London. During this time, Nicky rose from coordinating local delivery and participation plans to leading organisation-wide operational plans, and the nine-person team as a senior leader, and then as the Interim Chief Executive Officer. One of Nicky’s’ mentionable achievements was the role she played in spearheading a high-profile change programme with the London Youth Games and global sports brand, Nike.

Over the past three and a half years Nicky has successfully established her own Sports Consultancy business and has proudly collaborated with and supported regional, national and international organisations in the areas of strategic growth and partnerships. 

As of the 2nd of August 2021, Nicky joins the Miss Kick family as CEO of the Miss Kick Foundation.



Grace is the 24-year-old founder of Miss Kick and Miss Kick Foundation. She is a former Liverpool and Manchester City footballer who is on a mission to build the world’s leading female-first football brand and community. Grace launched the brand in June 2018 whilst also studying Psychology at the University of Manchester where she achieved a 1st class degree. Since founding Miss Kick, Grace has featured in Forbes, ITV, Daily Mail, Sky Sports and BBC for the work she is doing.



Jayna Patel is the Community Programmes Executive at the Premier League Charitable Fund (PLCF). Jayna leads on the operational management of Premier League Kicks working with 91 Club Community Organisations (CCOs) to inspire children and young people to achieve their potential working together to build stronger safer and more inclusive communities. She is the PLCF lead on Youth Social Action providing support to the wider network to help CCOs embed high quality social action opportunities and ensuring the voices of young people are integrated into on-going delivery. Jayna is a member of the Football Association (FA) Asian Women in Football Group which aims to progress more Asian females into women’s football. Jayna has worked in the charity and youth sector for six years with experience of local community project activation and competition and event management.



Rich is the founder of the successful brand consultancy, First Five Marketing. He passionately believes in the power of sport and strongly believes that sport connects people in a way that nothing else can. Rich comes from more than a decade of working in Marketing at Nike and believes that working in the industry gives you the responsibility to help people love and play more sport every day. For Rich, working with passionate and authentic people like the MK Foundation ensures we can create cultural change and build effective partnerships to give the next generation of female athletes the tools needed for success.